https://itunes.apple.com/il/app/hello-kitty-math/id755416885?mt=8 A new application in the education category provides children the experience of learning math while combining the personalized design of the magical and colorful world of Hello Kitty. "Math with Hello Kitty" is a new educational free application aimed for children, for iPad and iPhone devices, just launched in EMEA- Europe, Middle East and Africa. The application enables children from age 5-13, the improvement of math abilities while playing the joyful and challenging game with the loveable character of Hello Kitty. Users are able to dress the Hello Kitty character in a variety of items and accessories as well as designing 5 different locations (kitchen, bedroom, backyard, living room and a play room) in which they may place the character they created. The application settings allow the child user to create his own character and design the environment, according to his preferences. The application provides the ability of choosing the difficulty level and the category (addition, subtraction, multiplication and division) of the math exercises. Solving math exercises provides credit (points), with which a variety of items and accessories can be purchased and added to the different locations incorporated in the magical world of Hello Kitty.A new application in the education category provides children the experience of learning math while combining the personalized design of the magical and colorful world of Hello Kitty. Enjoy!