Right before the Apple Watch launch, my colleague Maura informed you about a rumored Platinum edition of the device. While this hasn't been the case, Tim Cook did announce that the Apple Watch Edition will be priced starting from $10,000.
With this product, Apple is making its its first foray into the luxury market. This has been a carefully planned move by the Cupertino-based company, as we've seen them hire Burberry's head of retail, Angela Ahrendts, and they have also featured the product in magazines with a wealthy audience.
The most expensive Apple Watch version is the one you can see in the above screenshot - the 38mm 18-Karat Yellow Gold model. The above image is showcasing the Yellow Gold Case with Bright Red Modern Buckle version but there is also a 18-Karat Rose Gold Case with Rose Gray Modern Buckle model, as well.
The price difference between the most affordable Apple Watch, the Sport model, and this one is huge - $16651. Correct me if I'm wrong, but this might the biggest discrepancy yet in the same line of an Apple product. And this means only one thing - Apple has entered the luxury market on its own terms.
We have seen so many third-party companies make expensive versions of iPhone, iPads and now it seems that Apple itself wants a piece of the luxury market. The Apple Watch seems to be the best choice yet, because it combines the traditional elements of a watch, such as the metal build and stylish straps with the technological offering of Apple.
The reason behind Apple's take on the luxury market is the same as always - profit margins. The company is one of the best in the world at making money and it's now showing us that it has the right resources to make even more.