According to data compiled by the Custora E-Commerce Pulse company, Apple continues to dominate as the platform of choice among mobile buyers, with iOS representing 54 percent of all phone orders and 80 percent of tablet transactions in a market that totaled almost $50 billion this year.
The company says that mobile now accounts for over one third of online shopping, as it covers data from 70 million consumers and $10 billion in transaction revenue at 100 retailers around the world. Mobile shopping has experienced a tremendous growth if we take into consideration that it represented only 3% four years ago.
AppleInsider obtained the report and it has some more insightful data on this:
Custora says that Apple's mobile supremacy remains obvious, but it's being challenged by Samsung and Amazon, who has recently recently released a smartphone with special shopping features. The iPad maintain an unchallenged lead with 80 percent of mobile orders made from tablets, followed by Samsung tablets with just 12 percent of orders, and Amazon's Kindle Fire tablets with just over 4 percent.