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Microsoft Needs to Price Surface Very Low to Compete With iPad

Discussion in 'Apple iPad News' started by Maura, Jun 25, 2012.

  1. Maura
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    Maura iPadForums News Team

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    AppleInsider reports today on a note to investors from Deutsche Bank analyst Chris Whitmore, who says that Microsoft will have to price its Surface tablet so low if it is to have any hope of competing with Apple’s iPad, that it could actually alienate its Windows partners. Whitmore refers to Microsoft’s “major dilemma,†saying that as far as the lower-spec version of the Surface tablet is concerned, Microsoft will have to undercut the iPad’s price if it wants its own tablet to succeed, but if it does price Surface that low it would “collapse the PC OEM profit pool,†especially with other Windows partners just about to release their own Windows 8 tablets for approximately $650, on average. Whitmore says that best case scenario for Microsoft, or the best that it can hope for, would be the high-end Surface Pro being successful enough to slow down the adoption of the iPad in the enterprise.

    Source: Microsoft faces 'major dilemma' pricing Surface tablets against iPad
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