What a beautiful experience to be all apple. To put a note , contact, picture in your iPhone, then pop into you iPad or MacBook and have it all matching has proven to be the missing link in my organizational life. Add to this 100% retina and I'm gadget happy for the next few years. Well maybe. When people ask me hay what tablet should I buy, I point out how most people use them. It's all about consumption, and the tool doing what it should do reliably. In my past year and a half apple has done this for me. Ultimately the deciding factor is battery life if it don't hold a charge what good is it. My son say I'm a google traitor because I brag about apple all the time. Then I laugh back at him because his google phone is dead again.