According to newly released data by Statista, cited by Electronista publication, with only 6 months after launch, Appleâ€™s iTunes Radio is already more popular than Spotify, being the third most used music streaming service in the United States. Appleâ€™s iTunes Radio currently owns 8 percent of the U.S. streaming music market, being ahead of Spotify with 6 percent and behind second-place iHeart Radio which has a 9 percent share.
The absolute leader remains Pandora, with a 31 percent share. Pandora has 80 million U.S. users, being four times bigger than Appleâ€™s database of 20 million users. The same survey predicts that Appleâ€™s iTunes Radio service will overtake iHeartRadio before the end of the year. On the fifth place we find the Google Play All Access service with 3 percent, followed by Rhapsody, Slacker, and TuneIn Radio, with a roughly equal 2 percent share. The survey has been conducted on 2,023 Americans aged 12 and older by Edison Research.
Apple is expanding its iTunes Radio across the whole world, the service getting released in Australia last month. Acording to senior vice president of Internet software and services at Apple, Eddy Cue, the company is interested to have the musing streaming servicein more than 100 countries. Apple has an advantage over its competitors when it comes to foreign markets thanks to its existing international rights deals with Universal Music Group and other record companies.