AppleInsider has a story today about market research firm NPDâ€™s new report which has found that the iPadâ€™s â€œcannibalisationâ€ of the PC and netbook market has lessened somewhat, with those who have bought their iPad more recently less likely to have chosen to buy an iPad instead of buying a PC, which was more the case with early adopters. According to NPDâ€™s report, only 14 percent of early iPad adopters (classed as those who have owned an iPad for six months or more) decided not to buy a PC after buying their iPad. Not a particularly big figure anyway, it has to be said, and it falls to 12 percent for those who bought their iPad in the holiday season. For netbooks, the drop in the rate of cannibalisation is even bigger, down by 50 percent for recent iPad buyers in comparison to early adopters.
In its report, NPD says that itâ€™s actually more likely that iPad sales have added billions of dollars to the industryâ€™s funds following years of ASP declines draining the market.
Source: AppleInsider | NPD: iPad cannibalization of PC market has slowed, NPD
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