iPad Shipments Set to Show Biggest Decline Ever in 2015

[Maura]

9to5 Mac reports that according to new figures from KGI Research, iPad sales are set to drop by 30% in 2015, with sales of around 44-45 million units, which would be the steepest decline ever since the iPad launched.

KGI says that this decline has already begun, with KGI saying that Q1 and Q2 iPad shipments this year will fall by 50%. In particular, KGI says that there will be a 52.7% quarter-on-quarter drop in iPad sales in Q1, with 10.1 million iPads sold, and a further 30-40% drop in sales in Q2, with 7.8 million iPads sold.

And as to whether or not this decline will be halted by the arrival of the forthcoming 12.9-inch iPad Pro, KGI says that it does not think that the bigger iPad will “contribute meaningfully to shipments momentum anytime soon.”

KGI also goes on to say that it expects Apple suppliers to also be affected by the iPad’s fall in sales.

Source: http://9to5mac.com/2015/02/06/kgi-i...ine-ever-in-2015-a-12-9-inch-model-wont-help/

 

[s2mikey]

As we have discussed, this is not that surprising due to the nature of the iPad and how it's user base is much more likely to skip multiple generations before upgrading. This trend may get worse as the hardware for the iPad continues to get more and more powerful.