iPad Price not set in stone or slate

Discussion in 'Apple iPad News' started by iDan, Feb 8, 2010.

  1. iDan

    iDan Administrator Staff Member

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    News out from the Wall Street Journal suggest Apple will stay nimble on pricing the iPad. If the new tablet fails to gain traction among consumers, Apple could possibly drop from the initial price structure.
    "Shope also wrote that despite the seemingly aggressive pricing of the iPad — the lower-than-expected price points range from $499 to $829 — Apple seemed to indicate it would respond with price cuts if demand for the device wasn’t revving up the way it liked. “While it remains to be seen how much traction the iPad gets initially, management noted that it will remain nimble (pricing could change if the company is not attracting as many customers as anticipated),â€
    I don't think it's a good time to start talking about cutting the price before the product even hits stores. This could cause an ill effect and have many consumers wait hoping for a better price down the road.

    {source: WSJ.com}
     
  2. DG~X

    DG~X iPad Junkie

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    I usually wait till the price goes down anyways.(unless its a must get system,game). IMO people are going to wait, why would you ever spend more?
     
  3. JohnnyApple

    JohnnyApple Administrator Staff Member

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    Based on the dissection of the hardware it appears that Apple has at least $150 wiggle room in margins for the product. This of course doesn't factor in any revenue from cellular service or app/accessory sales.

    If Apple wanted too, they can certainly price it as a loss leader.
     

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