The San Jose Mercury News reports today that Apple is about to launch its own newspaper subscription plan for the iPad. The paper says that Apple will be offering an opt-in function for subscribers that will enable Apple to share subscribers' personal information with news organisations which they can then use to attract advertisers.
Although Apple gave its usual firm "no comment" on the story, the Mercury News says that Roger Fidler, head of digital publishing at the Donald W. Reynolds Journalism Institute in Columbia, Mo., told them that Apple will most likely get a 30 percent piece of all subscriptions sold via the App Store, and maybe even as much as 40 percent of advertising revenue generated by the apps.
"Obviously, Steve Jobs sees this as a significant revenue stream for Apple in the future," Fidler told the Mercury News.
No word as yet on how the subs will be priced, let's hope they'll be cheaper than some of the very pricey newspaper packages on the App Store at present.
Source: AppleInsider, San Jose Mercury News
