I see it being a big contributor in the education market, where the cheaper price point will entice schools. But I also see it as a tool for those who like the iPad, but don't like the large size. The iPad mini can fit in a purse or cargo pocket easily. And I can't tell you how many times a day at work I get the "I LOVE THE IPAD! BUT...wish Apple made a smaller one" remark! Lol.