iPad Mini is Attracting New Tablet Customers for Apple

Discussion in 'Apple iPad News' started by Maura, Dec 17, 2012.

By Maura on Dec 17, 2012 at 12:55 PM
  1. Maura

    Maura
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    AppleInsider has very encouraging news today for Apple in the shape of a new survey of iPad buyers from Morgan Stanley and AlphaWise, which finds that contrary to some expectations, almost half of iPad mini buyers surveyed were new customers, which greatly allays the fear that the iPad mini might seriously cannibalise sales of Apple’s regular-sized iPad. Morgan Stanley and AlphaWise polled over 1,000 US consumers, and found that the iPad mini is responsible for 34% of planned iPad purchases, with 47% of potential customers that are new to the platform choosing the iPad mini, and 56% of potential customers that are new to the platform choosing the 9.7-inch iPad, so the full-size iPad comes out slightly ahead of the smaller tablet. Analyst Katy Huberty said that while the iPad mini is cannibalizing some full-sized iPad sales, any worries that this could be a problem for Apple are “overblown.†She also describes the risk for Apple as “manageable.†[/FONT]

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    [FONT=&quot]Source:[/FONT] 47% of iPad mini sales to new customers, cannibalization concerns called 'overblown'
     

Comments

Discussion in 'Apple iPad News' started by Maura, Dec 17, 2012.

    1. ardchoille
      ardchoille
      Nice! When I bought my mini I was looking at the full-size iPads but probably wouldn't have purchased one yet - probably would have purchased a Mac mini. But I'm glad I bought the mini, it's the best purchase I've made in a few years.
    2. Kaykaykay
      Kaykaykay
      That was the point of releasing a smaller, cheaper iPad -- to widen Apple's market base -- so those are the results I would've expected.
    3. brownie43
      brownie43
      Can anyone tell me where I could the ipad mini for Christmas . I'm being told you can't get them.
    4. ardchoille
      ardchoille
      I got mine earlier this month at a Target store. You can also get them at Best Buy and at Apple stores. People can be mis-informed, so I recommend going shopping.
    5. brownie43
      brownie43
      Thanks for you help. But, I've been to every retail store including apple and they told me they are not available.
    6. ardchoille
      ardchoille
      Yeah, they weren't available online at Apple or at Best Buy, but I found several at a physical Target store, even though the online Target store said they were sold out. Is there a larger city near you? Might be worth the drive.
    7. brownie43
      brownie43
      I called every Target within 150 miles .... no 16g wi fi anywhere. I think I am really going to need Santa's help for this one. It just doesn't look good!
    8. Kaykaykay
      Kaykaykay
      I'd suggest trying smaller retailers like Radio Shack, Game Stop, etc. I checked near me and Radio Shack has them at two stores. They have on online stock check -- you just enter your Zip code.
    9. brownie43
      brownie43
      Thanks! I called my local radio shack and they said there are non on the east coast. Do you have the number to your radio shack?

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