Maybe it's me. I wonder why with iBooks, that it doesn't sync with your iPhone or vice versa. If I order a book on my iPad, I have to reorder AND PAY for the same book to be on my phone - and it doesn't even sync (unless I'm missing something which is entirely possible!). So, consequently, I use The Kindle app that let's me order once, the book appears on both iPad and iPhone automatically syncs and you pay for one book! I also wonder why our calendars don't do the same. Can't apple come up with something similar to WhisperSync?