iOS Market Share Increases in US and Other Countries, But Not UK

Discussion in 'Apple iPad News' started by Maura, Oct 13, 2017.

  1. Maura

    Maura
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    9to5 Mac reports that according to new data from Kantar, iOS has seen its market share growth increase year-on-year in August in seven of the nine biggest markets that Kantar is monitoring. The most notable exception to the rule is the UK, which saw a two-point fall as the result of a big marketing campaign from Samsung.

    In the US, iOS market share rose 3.7 points up to 35% from 31.3% in August 2016. In contrast, Android fell by 2.9 points in the same period.

    In the five biggest markets in Europe , iOS marketshare rose 1.2 points to 18.4%, with the exception of the UK, where Kantar says that iOS marketshare fell by 2 points thanks to a robust Samsung in the UK and the release of the Galaxy S8 and J3 (2016) models.
    Source: iOS gains market share in U.S. and elsewhere, falls in UK due to Samsung promotions
     

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