Ours is $6.75 before 5pm and $10 after ~ but now they offer XHD, something like that @ $13.25! I thought hell no. Until we saw a movie with that. I don't mind paying the extra $3. It was awesome! $5.75 for a medium coke last night. You can buy what? 36 cokes for $8 at Costco? I go to the movies a lot ~ so either I have never paid attention or prices for food went up. What do you pay?