personally, i really love my Apple products, but it's only the products i'm interested in. the box and wrapping usually go straight in the bin. cant be assed just storing boxes. im not worried about re-sale (as i dont re-sell) and, in the UK at least, if i need to return my product im not required to use it's original box by law. I know i'm probably in the minority here, and i know a lot of people take a grand time slowly opening, unwrapping, sniffing and savouring every Apple product moment when they get home. i find this most strange.