The Apple Watch starts shipping from April 24, but it will be available earlier in retail stores so that potential buyers could have a look at it. 9to5Mac publication has managed to obtain some interesting details regarding Apple's plan, and we have selected some of the most important things you need to know.
From April 10th, it seems that Apple will allocate around 15 minutes per customer for in-store try-on appointments, employing 10 or more try-on stations to manage a steady flow of curious customers. Potential buyers won't need to have an appointment, but they will be time-limited and guided during the hands-on experience. Here are some more details:
Apple has hired Burberry's former VP of retail, Angela Ahrendts, to help utilize its space as efficient as possible. However, it will be interesting to see whether Apple will be able to convince consumers that they need an Apple Watch, but as more apps will become available, current iOS users will become more interested.
- Consumers will be able to place a reservation at the time of try-on for a particular model, and make a follow-up appointment to pick the watch up during the April 24th launch date. Stores will also have launch day stock for walk-in appointments.
- Each Apple Store will be provided with a special-hands on table filled with Apple Watch demo units. Most stores will be provided one table with at least 10 surrounding Apple Watch try-on stations, while some Apple Stores will be given more tables to meet demand.
- Apple Stores will begin setting up the Apple Watch tables on April 9th and 10th during special overnight sessions for employees.
- During the preview sessions beginning on April 10th, between 75% and 90% of store retail staff will be allocated to assisting customers with the Apple Watch.