OK it is kind of subtle...after turning up the brightness to full. But right away when my new iPad arrived the screen looked a bit...dim and muddy. After turning the brightness up to max it no longer looks muddy. But viewing my photos the white balance is not perfect, a bit into the green end of the spectrum. Now it does not jump out at you in every photo. But ten percent in ten percent the foliage looks a bit too green, and the shadows in white walls shot outside are not grey lor lesser white but slightly green cast. In my iPad2 colors are more nautral...it tends to lean a little to the red but it is not as noticeable and is much more neutral than my new iPad. Also skin tones are more accurate with my iPad2. I called Apple Support and did a complete system restore, but no change. They said to bring it to an Apple Store for replacement. But over on ZDnet they did an article with a shot of the new iPad next to the iPad2 and you can see the iPad2 has a more neutral white, second set of photos. .New iPad not a must-have, but an amazing display | ZDNet There is no way to calibrate the screen as one would in a "real computer". I have read that all the new iPad Screens are supplied by Samsung, and I have also read that some are supplied by LG and Sharp. If different Ipads have different screen suppliers I can understand some may look better than others, in which case I might benefit from swapping for a different iPad. Just wondering if any others are seeing a just slightly less than acceptable white balance on their new iPads?