Like many here I placed a $20 pre-order for the beautiful much anticipated Grove iPad 2 case: Lovely Isn't It? I placed me pre-order the day before iPad 2 came out. I was THAT excited about this case. I wanted to pre-order right away so I'd have a good spot in line when they started selling it. Well, today I got this email: Hi fans, First of all, thank you so much for pre-ordering your Grove iPad 2 case. We will periodically update you via email as circumstances may change. If you are uncomfortable with a long wait or at all frustrated by the process, we recommend getting a refund for your pre-order. We want you to be happy first and foremost. At Grove we have the highest standards of quality and we chose to significantly improve the functionality of our product at the cost of delaying the release. Combining leather and bamboo, our iPad case has both the functionality of a detachable smart cover with the protection of a full case while maintaining a thin profile and signature Grove Quality in design and construction. We debated making the change because it would cause significant delays but we chose to emphasize the added functionality over a timely release. Our online store will be operational in 1-2 weeks at which point you will be able to place your specific order. You will receive an email with specific instructions and an individual discount code which refunds your $20 deposit and gets you the special introductory price. Production will start May 2. First orders will START shipping out May 9. Actual lead time for individual customers will depend on when you place your actual order. We cannot tell you when your order will ship until our online store is up and we start taking actual orders. Orders will ship out in the order that they are received with priority going to pre-order people. In general, it will take a while because these cases are all handcrafted by our small crew and lead times may change. Again, if you are uncomfortable with a long and variable wait, please request a refund for your pre-order. I certainly understand that many people cannot wait. Please check this page: www.grovemade.com/pages/ipad2preorder for the latest updates before you email us with questions. I apologize for the delays due to the redesign. We design and make everything ourselves leading to the highest level of quality and accountability. We believe this is our best product yet and will be well worth the wait! We appreciate the support of our loyal fans. Thanks! Ken 4/6/2011 Notice the part in bold. To me, that means that someone who places a pre-order TODAY at Grove's website will be able to get their order processed before me, even though I ordered almost month ago. I might get ahead of people who order after they open the store, but, unless I watch my email like a hawk... I could easily end up behind hundreds or thousands of people who did not pre-order as early I did. So, to me this defeats the whole purpose of the pre-order... I thought they'd do something like give those of us who pre-ordered 24 hours to pay the full price then fill the pre-orders as they came in... Well, I wrote them an email: Thank you for the update. I was getting a little worried. Despite the good news that the cases will come soon I am disappointed that, in order to get this case as soon as possible I must nervously watch my email and then scramble to be the the first to get my order in when you open the online store. I placed my pre-order back on March 10, almost a month ago. But, based on this email, it seems that if someone who placed a pre-order yesterday gets to the online store before I do they will get their case before I do! That feels unfair to me. I understand that making good things takes time and waiting for craftsmanship is not something that I mind. But, having others essentially "cut" in front of me in line is harder to take! Please consider filling the orders in the order that our pre-orders were placed for everyone who sends payment on the first day. If I have 24 hours to find out about it and pay that is something I can do... Watching my email all day every day for the next two weeks for the store to open is a bit much... even for a fan of your products like myself. I'm hoping for a response, though I know you are busy. You know it's not the biggest deal in the world, and even if they do it in this unfair way... I guess I'll just watch my mail and just order as quickly as possible. I really do want this case. I'll still enjoy it even if it take two or three months to get to me. ( I guess I'd better get a cheap case for the interim! ) Do you think this is a little unfair?