I recently received an iPad 3 for graduation, and am struggling with downloading GoPro footage from both my laptop (2008 MacBook Pro 15") and the iPad SD Card Reader. I can't push GoPro videos (720p, 30fps, .mp4) from iTunes to the iPad - it says the files are in a format the iPad can't play, so it won't even put them on the iPad. I also can't see the files on the SD card through the SD card reader attached to the iPad, but they show up fine on my laptop. The icing on the cake: using home sharing, I can access the GoPro videos that are in my iTunes library on my laptop and play them on the iPad. I'm not sure if home sharing streams the files in a different format, but clearly iTunes knows what to do with the files to get them to work on the iPad, it just doesn't want to put the files physically on the iPad. Frustrating. What gives? How can I get iTunes to quit being the village idiot and push the videos to my iPad? I could use DropBox but I'd rather just have the files on the iPad and not waste my DropBox space.