Is Apple trying to be more like Google? It seems that might be a possibility, at least as far as generating advertising revenue is concerned. According to a new rumor, Apple is gearing up to start adding video iAds to their iAd platform they started in 2010. This will bring full video ads to our iPhones and iPads. These ads are described as being much like the commercials we see on TV.
It's unlikely that the ads will pop-up willy nilly and interrupt what we are doing on our devices. The source of this story described the ads as "interstitials." Industry speculation suggests Apple will limit the ads only to display during transitions. Here's a quote with a few more details,
It's not clear how Apple plans to sell the video iAds or at what price. One person said Apple may sell the units through its ad exchange that quietly rolled out "a couple weeks ago." Adweek had reported in December that Apple was looking to launch an ad exchange. Details of the exchange are scarce, but auctioned-off ads are typically less lucrative than ones pitched by a direct sales team.
Of course, no official details have been presented one way or the other, so we will have to wait and see how it plays out. [Editor's note: pun intended]
Sound off and let us know what you think of this potential intrusion on your serenity with your device.