I convert my DVD box sets i bought to watch on my Ipad in bed or when i work offshore (cause thats why i bought an ipad). Yesterday, my pc took a huge dump and died on me. I bought a new one and set up itunes to put more films on for me going away..Now after about 2 hours in total to Apple customer service and them telling me thats how "Apple intends to proceed with its anti piracy"over the last 3 years with the same issues on ipod touch, I KNOW Apple feel that the customers are lucky to have Apple..but I feel that yes, I am quite lucky to own such amazing hardware but at the same time, i hate being forced to use it in the way someone who i neither know or care aboout wants me to use it. If I got it free, then fine, I'll follow your rules but i didnt, so why cant I hook my ipad up without having to delete my content? I didnt buy it from Apple. I bought my box sets ages ago and I'm not about to pay twice for something i already own. Anyway, when i asked about this at work, about 12 of my rig friends told me to use the PC program they use. Its called "Imtoo Ipad to PC transfer portable". I bought it, installed it and guess what? You can drag and drop TV shows, music and apps from your iphone or Ipad onto the desktop or any other folder. So I'm using that now. Itunes is a pain in the butt. Its only good for the apple fans who will no doubt sing Apples praises in 10 years when Apple allows this but for now, I get the hardware i want and all the TV shows and films I want, when i want and how I want. *shakes head*...People telling me how they want me to use their products...silly.