Does Apple Need the iPad 2?

Discussion in 'Apple iPad News' started by Maura, Feb 21, 2011.

  1. newfmp3

    newfmp3
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    ....chances are they would still call it an iPad. Especially the new tablets that look so much like the iPad, the average user just won't know the difference.
     
  2. tzimisce

    tzimisce
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    To a marketer, that level of brand identification is the holy grail: when people start refering to a product through its brand name - and everyone knows what you mean. ("pass me a Kleenex please"; "there's hot coffee in the Thermos"; etc)

    The big hurdle for its competitors is that the iPad has had virtually the entire market to itself for the better part of a year, and even its late-arriving competitor products just aren't making the kind of splash in the same weight class. (It's like the Motorola Xoom which came out a few days ago, and immediately it's blown off the news radar by Apple's upcoming announcement a week later.)
     

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