Do You Have Apple on the Brain?!

Discussion in 'Apple iPad News' started by Maura, May 17, 2011.

  1. Maura

    Maura iPadForums News Team

    Joined:
    Jun 7, 2010
    Messages:
    2,566
    Thanks Received:
    104
    Trophy Points:
    63
    Location:
    UK
    Ratings:
    +112 / 0
    [​IMG]

    Great story on TUAW about a documentary that was just shown on BBC 3 tonight in the UK called Secrets of the Superbrands, which looks at the role that brands play in all our lives. The show’s creator, Alex Riley, has been talking about one particular part of the show where the Bishop of Buckingham, who likes to read the Bible on his iPad, said that Apple was similar to a religion. The programme investigated this aspect of Apple fandom by having some neuroscientists study an Apple fan’s brain by scanning it with an MRI. The results of the brain scan indicated that Apple was stimulating the same areas of the brain that are stimulated by religious symbols in religious people. A good way to hype up the whole "Apple-as-a-religion" point of view, but as TUAW points out, surely the brain would have the same reaction looking at anything that interests the person who’s brain is being scanned? The programme is certainly worth watching as Riley spends a lot of time trying to understand the Apple phenomenon, including featuring the opening of the biggest Apple store in the world to date in London's Covent Garden. If you missed the programme, it’s got top billing on the BBC iPlayer at the moment for those in the UK who can watch it, but it seems to be crashing the iPlayer app at the moment with so many iPad owners trying to watch, maybe, so possibly wait until tomorrow to check it out.

    Source: TUAW BBC: Loving Apple looks like a religion to an MRI scan
     
  2. I_luv_Apple

    I_luv_Apple iPad Enthusiast

    Joined:
    Mar 27, 2011
    Messages:
    328
    Thanks Received:
    6
    Trophy Points:
    0
    Location:
    London
    Ratings:
    +6 / 0
    I watched it after you recommended it! Brilliant documentary! Now I fully understand why I buy every apple product released 
     
  3. cjoy

    cjoy iPF Novice

    Joined:
    May 8, 2011
    Messages:
    26
    Thanks Received:
    0
    Trophy Points:
    0
    Location:
    michigan
    Ratings:
    +0 / 0
    Well I became an apple convert when I purchased my ipod 4g last year and now I have added my new ipad 2. Everyday is a new day because there is always something interesting going on with new apps and more ways to enjoy my apple products. Yes, I am an apple fangirl and am proud of it.:)
     
  4. h1611161

    h1611161 iPF Novice

    Joined:
    Mar 5, 2011
    Messages:
    76
    Thanks Received:
    0
    Trophy Points:
    0
    Location:
    UAE
    Ratings:
    +0 / 0
    I wonder when I would to see this documentary. However if anyone finds a link to a web video, please be kind enough to post it here. I always sat on the fence not wanting to jump and join the MAC bandwagon. Now that we (my daughter and myself) started with a teeny weeny iPod, followed it by 2 iPads, and now she went and got herself a MBP-13, I can see the reasoning in the article above. I want to venture into a MBA (not the business management variant) one day...

    Sent from my iPad using iPF
     
  5. Kaykaykay

    Kaykaykay iPad Wizard

    Joined:
    Apr 28, 2011
    Messages:
    6,971
    Thanks Received:
    443
    Trophy Points:
    0
    Ratings:
    +443 / 0
    I like my iOS mobile devices for now, but I'm not wedded to Apple. If something better comes along from competitors, great. I guess being an atheist gives me some sort brand immunity.
     
  6. h1611161

    h1611161 iPF Novice

    Joined:
    Mar 5, 2011
    Messages:
    76
    Thanks Received:
    0
    Trophy Points:
    0
    Location:
    UAE
    Ratings:
    +0 / 0
    I agree with your thought process.... and would like to subscribe to be a techno atheist. However the problem is that the competitors will time and again disappoint us by serving us half baked cookies, sort of forcing us to vote for Apple time and again

    Sent from my iPad using iPF
     
  7. Harley man

    Harley man iPad Enthusiast

    Joined:
    Mar 16, 2011
    Messages:
    345
    Thanks Received:
    4
    Trophy Points:
    0
    Location:
    just outside of philly pa USA
    Ratings:
    +4 / 0
    my ipad2 is my first apple device and I like it very much. But if some one else has some thing I like and its made well then I am getting it .

    from USA bucks county pa Sent from my iPad using iPF
     
  8. Kaykaykay

    Kaykaykay iPad Wizard

    Joined:
    Apr 28, 2011
    Messages:
    6,971
    Thanks Received:
    443
    Trophy Points:
    0
    Ratings:
    +443 / 0
    I'll leave it up to competitors to worry about beating Apple. I'm not going to sweat that, especially when iPad already works pretty well for me.

    IMO, the problem is that other tablet makers so far haven't been able to deliver the whole package -- hardware as well as software. If rumors prove true, I think an Amazon Android tablet might offer iPad more competition than anything else so far, because Amazon has an ecosystem it can leverage and grow. Anyway, we'll see.
     
  9. h1611161

    h1611161 iPF Novice

    Joined:
    Mar 5, 2011
    Messages:
    76
    Thanks Received:
    0
    Trophy Points:
    0
    Location:
    UAE
    Ratings:
    +0 / 0
    I'm gonna be a doubting Thomas until I see it in flesh n blood, until then the iPad Classic shall be my only friend........

    Sent from my iPad using iPF
     
  10. Kaykaykay

    Kaykaykay iPad Wizard

    Joined:
    Apr 28, 2011
    Messages:
    6,971
    Thanks Received:
    443
    Trophy Points:
    0
    Ratings:
    +443 / 0
    Of course. There's no point believing unless Amazon or any other competitor delivers a better product. It's not necessary to decide ahead of reality, or to ditch an iPad meanwhile.
     
  11. Mjhudston

    Mjhudston iPF Novice

    Joined:
    Jun 16, 2010
    Messages:
    23
    Thanks Received:
    0
    Trophy Points:
    0
    Location:
    Wiltshire, UK
    Ratings:
    +0 / 0
    I used to despise apple, until I was given a first generation iPod touch. I've been converted. I know have an iPhone 3G, an iphone4 and an iPad. My next purchases will be to replace my laptop with a MacBook, when the laptop finally dies.
     
  12. wheems

    wheems iPad Junkie

    Joined:
    May 29, 2011
    Messages:
    501
    Thanks Received:
    2
    Trophy Points:
    0
    Ratings:
    +4 / 0
    I must say I was never much of a fanboy for any device or platform...but all that changed with the purchase of an iPad. I drank the Apple Kool-aid. And will continue to drink it no matter what else comes out. :)
     
  13. Katrina2475

    Katrina2475 iPF Novice

    Joined:
    Mar 28, 2011
    Messages:
    90
    Thanks Received:
    0
    Trophy Points:
    0
    Location:
    Michigan
    Ratings:
    +0 / 0
    Same here. I was an Android girl.....until i got my ipad and then quickly traded my Android for an iPhone 4. Havent looked back.

    Sent from my 32 GB wifi Ipad 2
     
  14. Tsuintx

    Tsuintx iPF Novice

    Joined:
    Apr 25, 2011
    Messages:
    49
    Thanks Received:
    1
    Trophy Points:
    0
    Location:
    DFW
    Ratings:
    +1 / 0
    I usually chuckle at all kinds of fanboys/girls. Not to mention the really hardcore ones...

    I'm very indifferent on the brand hype with Apple or what ever the brand is. If the device I'm holding right now said Android, Windows or what ever on it and worked the same way, then I would've chosen that.

    I don't think my iPad 2 or IPod Touch is the best thing since sliced bread, hence I'm keeping my choices open.
     
  15. h1611161

    h1611161 iPF Novice

    Joined:
    Mar 5, 2011
    Messages:
    76
    Thanks Received:
    0
    Trophy Points:
    0
    Location:
    UAE
    Ratings:
    +0 / 0
    Seriously, it's not the best thing since sliced bread. but is indeed the start of a thought process, and that came with a bang, a bang so loud, that every single manufacturer with a name of repute, literally stopped doing whatever they had on their drawing board and started working on it..... So it's not about the Apple Fanboy/Girls waving their flags, its all about an idea which was dismissed almost a dsecade ago, brought back to life, and the Fanboys/Girls have a reason to cheer too. And I would also stand up and salute it for the sake of technology........

    Let me know when September comes.....

    Sent from my iPad using iPF
     

Share This Page

Search tags for this page

brain scan of apple enthusiast