Chitika is a large advertising platform on the internet, so they see a wide arrange of browser combinations and eyeballs. They take a look at the number of unique iPads that get served a chitika ad, then extrapolate that based on the number of regular devices that see an ad and estimate a number of iPads sold. Suffice it to say, it's not 100% accurate but it is a good guess.
You can view the page at this URL: iPad Stats - Chitika Labs
Thanks to Sonny Burnett for posting about it and letting us know!