Apple's 'Retail 2.0' overhaul launches first in Australia

Discussion in 'Apple iPad News' started by col.bris, May 22, 2011.

  1. col.bris
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    col.bris Administrator Staff Member

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    Apple retail stores in Australia were among the first to take the wraps off Apple's new retail upgrade, which makes use of interactive iPad displays to provide product information, pricing and features.

    Apple launched "Retail 2.0" on Sunday morning in commemoration of the 10th anniversary of Apple retail stores, as noted by Mac Prices Australia. The Cupertino, Calif., company opened its first retail stores on May 19, 2001, in McLean, Virginia and Glendale, Calif.

    According to the report, the main change is the addition of stationary iPads placed next to other Apple products in order to display product prices, information and features. The touchscreen tablets can also be used to compare models and ask for help from a specialist. Photos of the new iPad display units reveal that the devices are placed in plexiglass.

    The iPads appear to be running a custom software, as customers report that pressing the home button on the tablets does nothing. The devices also feature a proprietary charging solution that doesn't make use of the dock connector.

    Some reports also suggested that Apple retail employees were wearing party hats to celebrate the occasion. Customers reported via Twitter that the Apple store updates created a "totally new experience."
    From Appleinsider news report
    Australia is 18 hours ahead of USA - just to let you know
    Last edited: May 22, 2011
  2. Hayles66
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    Hayles66 iPad Expert

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    There is a reason you live in Australia then, always good to beat the Americans sometimes!

    That sounds wonderful, Col! I'm embarrassed to say I've never been in one yet! Too tempting for me! Besides hubby would never let me 10 miles within sight of one.
  3. col.bris
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    col.bris Administrator Staff Member

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    Lol don't take your credit card with you
  4. Hackint0sh814
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    Hackint0sh814 iPF Novice

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    Are there still shortages on iPad 2's? If I were a customer and have been waiting to get one and I walked into an Apple store and there was one next to every demo Macbook Pro, iMac, iPhone, iPod, etc. I would be extremely pissed! :mad:
  5. SweetPoison
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    SweetPoison iPad Legend

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    I might be too ~ having said that if I was looking for an iPad 2 there would not be a local place Apple or otherwise that would have them.

    Because I would have checked everywhere.;)

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