Apple's 'Retail 2.0' overhaul launches first in Australia

Discussion in 'Apple iPad News' started by col.bris, May 22, 2011.

By col.bris on May 22, 2011 at 5:58 AM
  1. col.bris

    Expand Collapse
    Staff Member

    Mar 25, 2010
    Thanks Received:
    Apple retail stores in Australia were among the first to take the wraps off Apple's new retail upgrade, which makes use of interactive iPad displays to provide product information, pricing and features.

    Apple launched "Retail 2.0" on Sunday morning in commemoration of the 10th anniversary of Apple retail stores, as noted by Mac Prices Australia. The Cupertino, Calif., company opened its first retail stores on May 19, 2001, in McLean, Virginia and Glendale, Calif.

    According to the report, the main change is the addition of stationary iPads placed next to other Apple products in order to display product prices, information and features. The touchscreen tablets can also be used to compare models and ask for help from a specialist. Photos of the new iPad display units reveal that the devices are placed in plexiglass.

    The iPads appear to be running a custom software, as customers report that pressing the home button on the tablets does nothing. The devices also feature a proprietary charging solution that doesn't make use of the dock connector.

    Some reports also suggested that Apple retail employees were wearing party hats to celebrate the occasion. Customers reported via Twitter that the Apple store updates created a "totally new experience."
    From Appleinsider news report
    Australia is 18 hours ahead of USA - just to let you know
    #1 col.bris, May 22, 2011
    Last edited: May 22, 2011
Sub-Categories: This article has no sub-categories


Discussion in 'Apple iPad News' started by col.bris, May 22, 2011.

Share This Page