During the fourth fiscal quarter conference call on Monday, Tim Cook announced that the company had its best quarter in education so far, generating more than $1 billion in revenue. The iPad was the main â€œculpritâ€, taking a whopping 94 percent tablet market share in teaching institutions.
Apple is thus strengthening its presence in the education field where it faces Microsoft, a company that remains one of the leading names, especially when it comes to software. Educational sales for Apple have increased by 8 percent year-over-year, the iPad taking a health 22 percent leap forward. Mac sales also jumped 8 percent compared to the same time in 2012.
In the hardware field, Apple has to fight Google with its low-cost offering Chromebooks. Appleâ€™s CEO doesnâ€™t seem to be afraid, though:
Also, Appleâ€™s CEO calls the company's share in the education arena unheard of in most businesses.
One of the biggest deals for Apple in education is the partnership with the Los Angeles Unified school district to supply every student with an iPad. A school in the Netherlands has even replaced traditional textbooks with the iPad, which proves that iPadâ€™s charisma extends far beyond the United States.