Apple's big iPhone 6 (and perhaps other devices) press event will kick off on September 9th. They even built a huge mysterious structure for the event at the Flint Center in Cupertino.
It looks like they want to continue the build-up of hype right up until the event. Just moments ago, they shared a countdown teaser to their livestream of the event. As you can see above, Apple said,
We can't wait!
Here's the link: http://www.apple.com/live/