We can't say the Apple Watch pre-order launch "went off without a hitch." In fact, there were quite a few hiccups. We have reports filtering in of folks not even being able to login to the Apple Store until 2:15am CT. This was despite trying to get online at 2am and hitting refresh for 15 minutes straight.
Eventually folks were able to log-on, and the initial pre-order screen gave them bright news of a May release date. Sadly, that too was turned sour for some. After finalizing the order, a new ship date of June was revealed (and this was after getting the order finished by 2:19am)! While this does match the 4-6 weeks suggested at the beginning, it definitely leans toward the longer end of that estimate.
That's not all of the bad news, though. Six hours after the Apple Watch went on pre-sale, it is now out of stock. Presumably, Apple is holding some of the watches back so they can eventually have a smattering of devices to sell in retail stores. In all fairness to Apple, they did forewarn us that they expected demand to outstrip the supply.
Even though there are obviously quite a few folks out there disappointed by how things turned out, we have to chalk up a victory for Apple again. Their newest gadget seems to be another big hit!