Apple has unveiled at the WWDC conference an all-new News app which is replacing NewsStand for iPhone and iPad owners. The new News app is powered by the new custom-designed Apple News Format, a digital publishing format that allows publishers to create beautiful layouts, according to Apple. Eddy Cue, Apple’s senior vice president of Internet Software and Services, said this:
“News seamlessly delivers the articles you want to read in a beautiful and uncluttered format, while respecting your privacy, because Apple doesn’t share your personal data. We already have nearly 20 publishers representing more than 50 titles joining us, including Condé Nast, ESPN, The New York Times, Hearst, Time Inc., CNN and Bloomberg.”
The app collects all the stories you want to read in one place, in a customized newsfeed called For You. Readers can see the publisher channels and topics they’re following in Favorites. Also, the more you read, the more personalized the News app becomes thanks to its specialized algorithms. Bob Sauerberg, President of Condé Nast, expressed his opinion on the new app:
“Condé Nast’s premium content deserves a premium mobile experience and the News app delivers that. News offers an environment that combines the rich, immersive design of our photography, artwork and editorial expertise with the interactivity and dynamism of digital media — it’s stunning.”
John Skipper, President of ESPN, also weighed in:
“ESPN fans are incredibly engaged in the way they consume our content, so the more vibrant experience we can offer, the happier they’ll be. We’ve seen incredible success with our ESPN apps on iOS, and News is only going to make a richer, more personal experience for our readers so they can stay up-to-date on the sports news that matters to them.”
The app has a very clean user interface and is very well-designed. While this is going to do a great job for Apple, developers of third-party news reading apps will take a big hit.