Apple Tops Forbes’ Most Valuable Brands List

[Maura]

9to5 Mac reports today on Forbes announcement of its world’s most valuable brands list, which sees Apple in the number 1 position, with a valuation of $124.2 billion.

This sum is nearly double that of any of the other companies featured on the list, with Microsoft and Google, for example, placing second and third, with values of $63 billion and $56.6 billion respectively.

The number of products that Apple has sold in 2014 were responsible for propelling Apple’s value up by 19% on the previous year. Over the past year, Apple has released two new iPhone models, the iPhone 6 and iPhone 6 Plus, updated its iPad Air and iPad mini range, introduced Apple Pay, a new mobile payment system, and has also announced, but not yet released, an Apple Watch.

“A valuable brand delivers a return for the company on two dimensions,” says David Reibstein, professor of marketing at the University of Pennsylvania’s Wharton School. “Either it allows the company to charge a premium price or it adds more volume or market share.”

Sources: Forbes
9to5 Mac