1. Due to the recent site upgrade, the iPadForums (iPF) App will no longer work. The new iPadForums.net website has been designed from the ground up to work perfectly from any mobile, tablet, or desktop computer using the built in internet browser. Create a shortcut to iPadForums.net on your home screen by following these steps: Create an icon for iPadForums.net

Apple, Top Consumer Brand in Japan

Discussion in 'Apple iPad News' started by dgstorm, Apr 2, 2012.

  1. dgstorm
    Offline

    dgstorm Editor in Chief Staff Member

    Joined:
    Jul 27, 2011
    Messages:
    299
    Thanks Received:
    57
    Trophy Points:
    28
    Ratings:
    +60 / 0
    [​IMG]

    Apple has certainly become the king of the castle in America, with almost half the population owning at least one iDevice. Now the company is spreading its wings of domination towards other continents as well. Nikkei BP Consulting just last week awarded Apple with the first position of Japan’s top consumer brand for the first time in history. The Cupertino Company saw a miraculous rise which started last year when it came in 11th place. This year things are different and brand power has been awarded to Apple who snatched 90.5%.

    Apple did not get quite so lucky in the business sector, after Toyota. It did manage to grab second place, thanks to the iPad and other products. Nevertheless, this is very interesting news since Japan has been known for its reluctance to adopt foreign technology. Microsoft for example has been having quite a few issues trying to introduce the Xbox and the Xbox 360, since it is no easy task to replace Nintendo and Sony.

    The survey targeted the consumer category including 1,000 brands, and the business market category with 500 brands. The study was conducted online over November and December 2011. 52,000 people aged 18 and older contributed to the study’s findings. Apple does not stand alone in its quest for conquering Japan. Samsung, has been trying its hand in the land of the rising sun but it did not experience too much success. The Galaxy S II for example experienced a brief moment of glory but overall it did not experience any massive success.

    By Radu

    Source: Apple is Japan's top consumer brand for the first time | TUAW - The Unofficial Apple Weblog
  2. eKindom
    Offline

    eKindom iPad Fan

    Joined:
    Dec 27, 2011
    Messages:
    201
    Thanks Received:
    3
    Trophy Points:
    0
    Location:
    china
    Ratings:
    +3 / 0
    love apple
  3. anika_perry
    Offline

    anika_perry iPF Noob

    Joined:
    Apr 3, 2012
    Messages:
    4
    Thanks Received:
    0
    Trophy Points:
    0
    Ratings:
    +0 / 0
    It's hard to dominate in that country. There is no wonder that Apple is really one good company and tough one to beat!
  4. c.hack
    Offline

    c.hack iPF Noob

    Joined:
    Apr 2, 2012
    Messages:
    5
    Thanks Received:
    0
    Trophy Points:
    0
    Location:
    SE Pennsylvania
    Ratings:
    +0 / 0
    Very unusual. Japan's domestic brands like Sony and Nintendo have historically been in the top spots.
  5. mannyberrios
    Offline

    mannyberrios iPad Fan

    Joined:
    Jul 11, 2011
    Messages:
    122
    Thanks Received:
    2
    Trophy Points:
    0
    Ratings:
    +2 / 0
    Love my apple products

Share This Page