During the launch of the new iPads, Apple didn't talk too much about a rather important new feature found inside the new iPad Air 2 and the iPad Mini 3. Apple is launching a new "Apple SIM" included with the iPad Air 2 and iPad Mini 3 devices purchased in the United States and United Kingdom.
The Apple SIM allows users to easily move among AT&T, T-Mobile, and Sprint by taking advantage of short-term data plans. In the UK, the Apple SIM will work for now only with EE carrier.
What this means is that UK customers traveling abroad to the United States or US residents traveling to the UK can avoid paying hefty data roaming charges and just choose to switch carriers. Here's how Apple describes the new feature on its website:
" One SIM. Many options. The new Apple SIM is preinstalled on iPad Air 2 with Wi-Fi + Cellular models. The Apple SIM gives you the flexibility to choose from a variety of short-term plans from select carriers in the U.S. and UK right on your iPad. So whenever you need it, you can choose the plan that works best for you — with no long-term commitments. And when you travel, you may also be able to choose a data plan from a local carrier for the duration of your trip."
If Apple will continue developing this service to more carriers and countrie, then it could pose a potential threat to telecom players. However, Apple is still pretty dependent on carriers to sell its products, so maybe that's why they have decided not to talk about the new feature on-stage.