Back in April, Apple ran a special Apps for Earth campaign over a 10-day period in the App Store to support the World Wildlife Fund (WWF). More than just Apple promoting the WWF, it also involved Apple working with 24 developers to publish special educational and entertainment apps (including the likes of Angry Birds) in the App Store, with all funds raised going directly and entirely to the WWF.
And it seems that they did a spectacular job for the organisation, as iDownload Blog reports that Apple and the WWF have just announced that Apps for Earth raised more than $8 million for the cause.
Roberts went on to say that he was “blown away by the devotion that Apple and the 24 developers brought to this campaign.”
Source: Apple helps raise over $8M for World Wildlife Fund