The disparity between prices for Apple goods and services in the US and Europe just got a little bit bigger today, with Apple suddenly increasing the price of apps in the App Store in the EU and Canada.
AppleInsider reports that Apple first broke the news in a note to iTunes Connect members on Wednesday, warning that prices in the App Store would increase for all territories in the European Union, as well as Canada and Norway. Iceland, however, gets a decrease in prices, for some reason, and Russia just gets “change,” but just what sort of change is not explained.
The reason for the increase is because Apple is taking into account value-added tax (VAT) in different territories, and foreign exchange rates. It is also possible that Apple is getting ready for a turbulent month for the euro, but that wouldn’t explain why prices have gone up in Canada and the UK, neither of which have the euro.