During the most recent earnings call, Apple's CEO Tim Cook said “millions and millions” of people had signed up for a free trial of Apple Music. Now a fresh report coming from Hits Daily Double website seems to suggest that more than 10 million people have signed up for Apple Music’s three-month free trial. The publication said:
"Inside sources at some of the major labels—who are bound by ironclad NDAs—say that Apple Music has attracted more than 10 million subscribers in a mere four weeks."
The data reportedly comes directly from Cupertino, which is sharing streaming statistics internally with content owners. Of course, at the moment, there is no guarantee that those ten million users are are going to continue using the new service once they have to pay for it.
Competing streaming services like Spotify boasts about 20 million paying subscribers and 75 million total active users. And while Apple still has a long way to go until it reaches that, to draw 10 million users to a new service in just 4 weeks is still pretty impressive.