Apple is the Most Valuable Brand in the World

[Maura]

[ame=http://www.youtube.com/watch?v=KEptBv3xy5c&feature=player_embedded]YouTube - Countdown[/ame]​

MacRumors reports that according to advertising group Millward Brown’s annual BrandZ study of global brands, Apple is now the number 1 “Most Valuable Global Brand,†with a brand value of over $153 billion, representing a brand value change of +84% from last year. Google had topped the chart for the past four years, but has been knocked back by Apple into second place with a $111,498 billion brand value. IBM is third with $100,849 billion. According to MacRumors, the brand values are calculated by analysing financial and market data, as well as taking into account reports from analysts and surveys of 2 million-plus consumers throughout the world. BrandZ also reports that the Top 100 most valuable global brands for 2011 surpassed $2 trillion for the first time ever.

“Apple is breaking the rules in terms of its pricing model,†Millward Brown’s global brands director Peter Walshe told Reuters. “It’s doing what luxury brands do, where the higher price the brand is, the more it seems to underpin and reinforce the desire. Obviously it has to be allied to great products and a great experience, and Apple has nurtured that.â€

Great news for Apple then, but not such great news for RIM’s BlackBerry brand, which Reuters says lost a fifth of its brand value, with only Nokia losing more in the tech companies sub-section.

Source: Apple Named World's Most Valuable Brand at $153 Billion - Mac Rumors, Apple usurps Google as world's most valuable brand | Reuters

 

[Good karma]

I remember the times 1990's when nokia was the king

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