Recently, ESPN President John Skipper sat down with the Wall Street Journal and share some details regarding Apple's attempts to enter the TV industry. According to Skipper, Apple is frustrated because they are having a hard time securing the right deals on a bundle package for their own streaming service. Here's a quote from the WSJ article with the details,
According to additional reports, the other reason that Apple is struggling in the streaming TV business is that content providers have balked at Apple's proposed pricing scheme. Skipper added that he and ESPN will continue to try and work out a deal with Apple as long as they can find something mutually beneficial. The takeaway from this is that it could be quite some time before Apple is ready to pull Apple TV Streaming off the shelf and put it into consumers' hands.