Apple is Planning to Shut Down Beats Music

Discussion in 'Apple iPad News' started by PhilSynowiec, Sep 22, 2014.

  1. PhilSynowiec

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    Jul 10, 2010
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    Earlier this year, Apple acquired Beats Electronics for a whopping $3 billion. Along with all of Beats' headphone and speaker products, our favorite fruit company also received the Beats Music streaming service as part of the acquisition.

    According to a new report from TechCrunch on Monday, it seems like Apple is looking to shut down the Beats Music service. The report cites sources close to the situation including "several prominent employees at Apple and Beats".
    This is all news to us, but the report claims that Beats executive Ian Rogers was previously put in charge of iTunes Radio. This could mean that Apple is looking to integrate some of the features (and possibly streaming capabilities) into iTunes products. Apple recently added the Beats Music Apple TV channel, so it's strange that the company is looking to shutdown its newly acquired service all together.
  2. Ser Aphim

    Ser Aphim
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    Nov 7, 2013
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    I don't think its a shut down, but more of a "fusion" or integration of Beats Music and/to iTunes.

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