Recode reports that Apple has just announced that it has hired two top Sony TV executives to run its new Video Programming Division, giving credence to the various Hollywood rumours that Apple is looking to make its own original TV shows and movies.
The two executives, Jamie Erlicht and Zack Vam Amburg, were very well-established at Sony, and were responsible for shows such as Breaking Bad on AMC and Shark Tank on ABC, as well as Justified and The Shield on FX, NBC’s The Blacklist, ABC’s The Goldbergs, and Netflix’ The Crown. They held the position of joint president at Sony, but will report to Apple’s senior vice president of Internet Software and Services, Eddy Cue.
“They are ambitious, talented guys, who want to make a lot of money and want to make their mark on the world,” an industry insider who knows both the men told Recode. “It’s a perfect job for them.”
While Apple has said very little about its plans for TV and movie content-creation to date, hiring two such Sony heavyweights would appear to indicate that Apple has very serious ambitions in this area, and it’s something big enough to entice two top executives away from their position, especially considering that .
Source: Apple has hired two well-regarded TV execs to ramp up its original video plans