We have some sad news to share for folks who were holding out hope for an Apple HDTV product. Apparently, Apple already shelved any plans to bring an Apple-branded HDTV product to market, and they did so more than a year ago. The Wall Street Journal recently shared this terrible revelation in a new piece which reveals the reasons why Apple chose to ditch the Apple TV Display idea. It turns out that they had very good, logical reasons for doing so. First, let's talk about what Apple was planning. According to the intel revealed in the report, There were several other reasons why Apple chose to abandon the project. Here's another quote with a few details, When you consider that Apple's main business model relies on disrupting markets where there is already a lack of innovation, it actually makes sense that the Cupertino clan would skip the HDTV world. Apple was able to conquer the MP3 market, the smartphone market and the tablet market because the segment was relatively empty and devoid of fresh ideas and creative capabilities. Trying to break into the HDTV hardware world would be an uphill battle for Apple because manufacturers like Samsung, LG, Sony and others already have a massive foothold and are on the cutting edge of technology constantly. TVs are also a very low margin industry, which is something that Apple tends to shy away from. When analyzing things with these factors in mind, it's no wonder Apple decided to skip the idea. Perhaps something might change in the future, but we wouldn't hold our breath. If Apple did anything in this arena it might be the upcoming VR headset markets which are starting to catch a consumer foothold. What do you think of Apple's decision to stay out of HDTVs?