Apple Has Raised More Than $20 million in its Holiday Campaign for Product Red

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  1. RaduTyrsina

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    According to a recent report from Recode.net publication, it seems that Apple has raised more than $20 million this holiday season to benefit Product Red, an organization that partners with companies to fight AIDS in Africa.

    Recode has managed to get hold of a copy of an email from Apple CEO Tim Cook to employees in which he congratulates them on their charitable work. The email also reveals that the partnership with Product Red totals $100 million in recent years. Here's how the content of the email sounds like:

    “I’m thrilled to announce that our total donation for this quarter will be more than $20 million — our biggest ever — bringing the total amount Apple has raised for (PRODUCT) RED to over $100 million. The money we’ve raised is saving lives and bringing hope to people in need. It’s a cause we can all be proud to support.”

    Apple has partnered with app developers on exclusive items and donated the proceeds to the Global Fund to Fight AIDS. The Cupertino-based company also donated a portion of sales at its retail and online stores during Black Friday and Cyber Monday, as well.

    Source: Recode
     

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