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Apple has Promoted Jony Ive to the Role of Chief Design Officer

RaduTyrsina

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Apple announced today that Jony Ive has been named the Chief Design Officer (a newly-created position) of the company. Thus, Ive is currently only the third C-level executive at Apple after CEO Tim Cook and CFO Luca Maestri. Ive previously held the role of senior vice president of design and he was even knighted in 2012 for his services to design. Apple's move was first revealed in an interview with Sir Jonathan in the Telegraph newspaper.

Later on, chief executive Tim Cook has sent out an internal memo to Apple's employees, where he says the following:

Team,

I have exciting news to share with you today. I am happy to announce that Jony Ive is being promoted to the newly created position of Chief Design Officer at Apple.

Jony is one of the most talented and accomplished designers of his generation, with an astonishing 5000 design and utility patents to his name. His new role is a reflection of the scope of work he has been doing at Apple for some time. Jony’s design responsibilities have expanded from hardware and, more recently, software UI to the look and feel of Apple retail stores, our new campus in Cupertino, product packaging and many other parts of our company.

Design is one of the most important ways we communicate with our customers, and our reputation for world-class design differentiates Apple from every other company in the world. As Chief Design Officer, Jony will remain responsible for all of our design, focusing entirely on current design projects, new ideas and future initiatives. On July 1, he will hand off his day-to-day managerial responsibilities of ID and UI to Richard Howarth, our new vice president of Industrial Design, and Alan Dye, our new vice president of User Interface Design.

Richard, Alan and Jony have been working together as colleagues and friends for many years. Richard has been a member of the Design team for two decades, and in that time he has been a key contributor to the design of each generation of iPhone, Mac, and practically every other Apple product. Alan started at Apple nine years ago on the Marcom team, and helped Jony build the UI team which collaborated with ID, Software Engineering and countless other groups on groundbreaking projects like iOS 7, iOS 8 and Apple Watch.

Please join me in congratulating these three exceptionally talented designers on their new roles at Apple.

Tim

A Chief design officer is a corporate title sometimes given to an executive in charge of an organization's design initiatives. He is typically responsible for overseeing all design aspects of a company's products and services, including product design, user experience design, industrial design, and package design.

In his memo, Tim Cook also informs that Richard Howarth will become VP of Industrial Design and will focus on hardware while Alan Dye will now be VP of User Interface Design, which covers both desktop and mobile devices.

Source: Telegraph
 
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