Apple announced today that Jony Ive has been named the Chief Design Officer (a newly-created position) of the company. Thus, Ive is currently only the third C-level executive at Apple after CEO Tim Cook and CFO Luca Maestri. Ive previously held the role of senior vice president of design and he was even knighted in 2012 for his services to design. Apple's move was first revealed in an interview with Sir Jonathan in the Telegraph newspaper.
Later on, chief executive Tim Cook has sent out an internal memo to Apple's employees, where he says the following:
A Chief design officer is a corporate title sometimes given to an executive in charge of an organization's design initiatives. He is typically responsible for overseeing all design aspects of a company's products and services, including product design, user experience design, industrial design, and package design.
In his memo, Tim Cook also informs that Richard Howarth will become VP of Industrial Design and will focus on hardware while Alan Dye will now be VP of User Interface Design, which covers both desktop and mobile devices.