Apple Dominates Holiday Sales; iOS Accounts for Almost Half of All New Device Activations

Discussion in 'Apple iPad News' started by dgstorm, Dec 29, 2015.

  1. dgstorm

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    Jul 27, 2011
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    Even though their overall year-over-year numbers are a bit lower this year, Apple had a gang-buster holiday season in 2015. According to the latest retail statistics, Apple's iOS accounted for 49% of all new device activations during this time. When you compare that with their next closest competitor (Samsung who only had 19.8% of new activations), it's a resounding victory.

    Apple's same numbers during the holiday season last year were 51.3% of new activations. Despite the 2.2% decline, the overall sales are notable. One other interesting tidbit of data which can be gleaned from this analysis is that more people activated 4.7-inch iPhones than they did the larger iPhone Plus devices.

    Source: Flurrymobile
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  2. Wing rider

    Wing rider
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    Dec 11, 2015
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    Those activation percentages only add up to 74.1% so I wonder what accounts for the remaining 25.9?

    Still, it's good news for Apple and reaffirms that they really are putting out a quality product range.

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