Apple Could be About to Remove Bose Audio Products From its Retail Stores

[Maura]

MacRumors says that it has heard from a reliable source that Apple is set to remove all Bose audio products from its shelves, including both demo products and sellable stock.

MacRumors says that the items will be removed next week, and Apple Retail Store employees will be given their instructions about how to remove Bose stock from the stores over the next few days.

MacRumors says that while the reasons for Apple taking these steps have not been disclosed, it most likely has something to do with Apple’s acquiring Beats Electronics, and now featuring Beats very heavily.

The rivalry between Beats and Bose is so strong that the NFL, which has a sponsorship deal with Bose, has prohibited players from wearing Beats headphones when being filmed at practice and on game days. In fact, San Francisco 49ers quarterback Colin Kaepernick has just been fined $10,000 by the league for flouting the ban and wearing bright-pink Beats headphones during a post-game press conference this past Sunday.

Source: MacRumors

 

[s2mikey]

Not sure why they'd remove them if they are still making money on them. Maybe they aren't though? I'd think choice is always better. Oh well. I personally find Beats headphones extremely overpriced and the sound quality can be bested by headphones costing half as much.

 

[Ser Aphim]

First beats then this, what is apple planning exactly?

 

[scifan57]

First beats then this, what is apple planning exactly?

BOSE is a third party vendor in Apple Stores and offers many products that compete directly with Beats products. Now that Apple owns Beats, they're likely to want to maximize sales of the beats products as this will offer more profit margin for the company than selling third party products from BOSE could offer.