Apple Announces World AIDS Day 2014 Campaign for (Product) RED

[RaduTyrsina]

Apple has announced its campaign for World AIDS Day 2014 will be done in collaboration with (Product) RED. The company will offer a special Apps for (RED) section in the App Store that will contain 25 apps with exclusive new content that will benefit the Global Fund to fight AIDS.

Apple said that it will donate a portion of its retail and online sales on Friday, November 28 and Monday, December 1. Tim Cook, Apple’s CEO, said the following:

"Apple is a proud supporter of (RED) because we believe the gift of life is the most important gift anyone can give. For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”

The Apps for (RED) campaign in the App Store will run from today to Sunday, December 7, and will include special versions of apps like Angry Birds, Clash of Clans, DJay 2, Clear, Paper, and more. Bono, co-founder of (RED), also shared his input:

"Apple isn't just in the fight to end AIDS. They are setting a new bar for business. I couldn't be prouder to work with them.”

Apple and App Store developers will generate donations for (RED) in several ways over the next two weeks, as follows:

From Monday, November 24 through Sunday, December 7, the App Store’s Apps for (RED) campaign will feature 25 fan-favorite apps with exclusive new content. Every time a customer purchases a participating (PRODUCT)RED app or an exclusive In-App Purchase, all proceeds will go to the Global Fund.

On Friday, November 28, Apple customers in the US will receive a special edition (RED) iTunes® gift card with the purchase of select Apple products. For each gift card distributed, Apple will also donate a percentage to the Global Fund.

On Monday, December 1— World AIDS Day—Apple will donate a portion of every sale at Apple’s retail and online stores to the Global Fund to fight AIDS.

(Product) RED announced in June that Apple had contributed $75 million throughout the history of their partnership. Apple has previously released a number of (RED) devices including iPod nanos and shuffles, iPad Smart Covers, iPhone Bumpers, and iPhone cases.

Source: Apple