Apple has announced its 2015 Apple Music Festival lineup for next month, a revamped version of the previous iTunes Festival. The 2015 version will take place from September 19–28, down from the usual 30 nights extending throughout the month.
This year, the free concert series will bring such stars as Pharrell, One Direction, Florence + The Machine, and more to London's Roundhouse. The festival will be live streamed and available on-demand on Apple Music. Eddy Cue, Apple’s senior vice president of Internet Software and Services, said the following:
“We wanted to do something really special for music fans this year. The Apple Music Festival is a greatest hits set of ten unbelievable nights featuring some of the best performers on the planet appearing live and interacting directly with their fans on Connect and Beats 1.”
While admission for all concerts is free, only those living in the UK can apply to win tickets with additional passes being made available through media partner giveaways.
The iTunes Festival started at London’s Institute of Contemporary Arts in 2007, and has seen over 550 artists perform in front of more than half a million fans and tens of millions more online and on-demand. Past performers include Adele, Beck, Coldplay, Elton John, Foo Fighters, Justin Timberlake, Kings of Leon, Lady Gaga, Katy Perry, Maroon 5, Muse, Sir Paul McCartney and many more.