[ame=http://www.youtube.com/watch?v=HGmRKSds9OY]YouTube - New Kindle Pool Ad[/ame]
Amazon has come up with an advert that was just shown on Good Morning America today, according to CrunchGear, featuring a poor hapless iPad owner sitting next to a bikini-clad Kindle owner. The iPad owner can't read his screen because of the glare and all, but the Kindle owner, she's just so smug because she's able to read in direct sunlight, and, her Kindle only cost her $139. Take that, iPad user!
It's a fun little ad, and they do have a slight point I suppose, but then the iPad user can solve the problem easily enough by slapping on an anti-glare screen protector, or using a folio case to shield the iPad from the sun, whereas the Kindle owner might have a harder time sending email, browsing the web, playing games and using software such as Pages on her Kindle! Maybe they should have had a third person there reading an actual book saying "this only cost me $10! I win!"