Amazon has today announced new versions of its Kindle e-Reader, including a Wi-Fi-only model which is priced at a highly competitive $139.00. The new Kindle can be pre-ordered in advance of its August 27th launch date, when it will be available to purchase in 140 countries and 30 territories.
Commentators can't seem to make up their minds as to what this new Kindle means exactly for the iPad. Is Amazon hoping it will hold off the iPad threat a little longer with the cheaper, lighter device, or is it repositioning the Kindle as a reader that can be used alongside the iPad?
SeekingAlpha.com comes up with a reasonable argument for its theory that Amazon is hoping to get iPad owners to buy the new Kindle, simply because, as it uses e-ink technology rather than the iPad's backlit screen, it's much, much easier to use in direct sunlight than the iPad. SeekingAlpha says that iPad owners may well be tempted by such a device, especially if they're already familiar with, and a fan of, Amazon's Kindle iPad app.
Source: Amazon, SeekingAlpha.com