70% of iPad 2s Sold to New Buyers According to Analyst

Discussion in 'Apple iPad News' started by Maura, Mar 14, 2011.

By Maura on Mar 14, 2011 at 5:25 PM
  1. Maura

    Maura
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    Fortune’s Apple 2.0 blog reports today on the findings of the analysts at Piper Jaffray, who interviewed 236 would-be iPad 2 customers in lines outside New York City and Minneapolis Apple stores on Friday, as well as calling a selection of iPad 2 retailers including Apple stores, Target and Best Buy. The analysts found that 70% of iPad 2 customers did not already have an iPad, in contrast to 23% of iPhone 4 customers who did not already have an iPhone when they purchased their iPhone 4.

    Piper Jaffray also found that the buyers were divided up fairly evenly between PC and Mac owners (49% and 51% respectively), in marked contrast to the much larger split between PC and Mac owners who bought the original iPad (26% and 74% respectively. The analysts also found that 65% of customers had an iPhone, but only 24% had a Kindle (although this was up from 13% for the original iPad). Somewhat surprisingly, the number of buyers who intended to use their iPad as an e-reader had fallen to 6% from 19%, and less surprisingly, 17% said they would be using their iPad 2 to play games and run apps, up from the figure of 9% for the original iPad.

    Source: Piper Jaffray: iPad 2 totally sold out, 70% to new buyers - Apple 2.0 - Fortune Tech
     

Comments

Discussion in 'Apple iPad News' started by Maura, Mar 14, 2011.

    1. Demandarin
      Demandarin
      Thats a lot of new apple iPad owners. We taking over..lol. I could buy me an ipad2 right now but restraining myself like crazyyy!
    2. ipaduser434
      ipaduser434
      Yup, I'm one of those brand-new-to-Apple purchasers and must say that I'm not at all impressed with the way they do business.
    3. SweetPoison
      SweetPoison

      How come?
    4. the_john
      the_john
      I'm one of that 70%! And I don't regret it one bit.

      Sent from my iPad using iPF
    5. Fifi1992
      Fifi1992
      Me too
    6. ipaduser434
      ipaduser434
      Two words: in stock. I order lots of stuff online. When I find something I'd like to order, most sites state whether the item is in stock or not. In other words, the retailer actually has the stuff it wants to sell. If it is something that must be made to order, that info is stated as well.

      Apple appears to sell merchandise online that it does not have on hand; merchandise that does not even actually exist - but it doesn't tell you that. As a consumer, I don't particularly care for that business model.

      Apple could learn a lot from Jeff Bezos.
    7. Rambler358
      Rambler358
      +1
      Yeah, there are some things I'd like to see such as Flash and home screen widgets, but overall I'm glad I got this over a competing Android tablet.

      Sent from my iPad 2 using iPF
    8. Anomalous
      Anomalous
      It's called iHope. LOL
    9. Anomalous
      Anomalous
      Oh and iDreams. Can't forget that.

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